About IGM

IGM is a franchise organization located in Geldermalsen and performs three franchises formulas under the names Baderie, Bad in Beeld and InstalCenter. Additionally IGM manages since 2013 several web shops including Badkamerwinkel.nl

Want to become a franchisee? Are you interested to join one of our franchise formulas? Are you wondering which formula will suit you the best: franchisee or a partnership as an independent entrepreneur? You can find more information on our websites of: Baderie, Bad in Beeld and InstalCenter. Find out more about: who we are, what we do and what we stand for. Of course it is also always an option to contact us for a personal introduction meeting. IGM B.V is open to discuss the opportunities with everyone who wants to professionally operate in the bathroom market.

BaderieWith 50 dealers Baderie is the formula with most stores/showrooms throughout the Netherlands. Baderie is a full service franchise formula for installers with a showroom in the middle and high segment. The connected franchisees realize complete bathrooms from the blueprint to completion. In addition, they benefit from the best purchasing conditions in the Netherlands.

Baderie is a strong brand in the bathroom industry. ‘The Baderie Comfort’ is the slogan of the formula and represents the core activity: the process (inspire, choose, design, install and finally enjoy) wich always has a strong focus on the consumer. With the professional and continuous optimized marketing activities e.g: tv commercials, online campaigns, etc, we make sure that the Baderie entrepreneurs are optimally supported in their (local) market operations. This results directly in to high quality sales leads towards their stores/showrooms.

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Bad in BeeldA fast-growing soft franchise with currently 40 showrooms. The formula is aimed at the middle segment of the bathroom market. ‘Bad in Beeld’ is a strong partnership of independent entrepreneurs in the bathroom market. Entrepreneurs can combine their purchasing power, which enables them to have competitive prices in the market. ‘Bad in Beeld’ supplies consumer warranties which are communicated towards the customers. These warranties offer a great added value for (potential) clients and distinguishes ‘Bad in Beeld’ from competitors.

Furthermore ‘Bad in Beeld’ offers its members a variety of (local) marketing services while maintaining their own identity.

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InstalCenterCurrently, InstalCenter has 45 members. InstalCenter is a marketing concept for the installation section. InstalCenter offers a customized solution in terms of comfortable, durable and secure living to the residential and small business customers. Besides selling a complete range of qualitative and installation materials and products, they are capable of offering the services of the central heating installation.

Entrepreneurs InstalCenter optimum support in editing the local market. It is based on the power: 'local hero'.

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IGM OnlineIGM Online runs several successful online stores in the Netherlands, Belgium, Luxembourg and Germany in the field of sanitairy appliences, plumbing, climate and electrical engineering.